The broadcast industry is migrating from SDI to IP at scale. Equipment manufacturers need FPGA engineering, ST 2110 expertise, and platform unification — fast. Model T finds them before RFPs go public.
The global broadcast infrastructure market reached $5.8 billion in 2024 and is projected to surpass $8.2 billion by 2030 at a 7.5% CAGR. The IP broadcast segment alone is growing at 9.2% CAGR, reaching an estimated $13 billion by 2033. Yet most mid-size broadcast equipment manufacturers lack the internal R&D bandwidth to ship ST 2110-compliant products on schedule.
FPGA migration is a recurring crisis. When silicon vendors deprecate chip families or supply chains fracture, companies with 30-60 engineers cannot absorb a full-stack porting effort — firmware, video pipeline, control plane — while maintaining production schedules for existing lines.
The result: delayed product launches, missed OEM deadlines, and a widening gap between legacy SDI product lines and the IP-native architectures that broadcasters now demand for remote production, OB trucks, and cloud workflows.
Model T monitors the broadcast equipment landscape — product launches, trade show announcements, job postings, patent filings, and supply chain signals — to identify manufacturers who need external FPGA, video processing, or platform engineering support before they issue an RFP.
We map each prospect to Promwad's specific competencies: Lattice and AMD FPGA design, ST 2110 protocol stacks, JPEG-XS codec integration, 10G/25G Ethernet hardware, embedded Linux control planes with OTA, and full PM leadership for multi-phase hardware projects.
A German broadcast equipment manufacturer with 100+ SKU product lines faced chip fragmentation across three product families. Each used different SoCs, creating 30-40% higher R&D costs and supply chain vulnerability. Model T identified this company through their AIMS Alliance membership, analysis of their product portfolio gaps (no ST 2110 products despite 6+ years of alliance membership), and recent leadership changes signaling a mandate for platform consolidation. The engagement led to a unified silicon platform architecture, ST 2110 gateway development, and embedded PM services — a multi-year, multi-phase partnership.
Client identity changed. Methodology and outcomes are real.
Model T is not an FPGA staffing service. It identifies broadcast equipment companies that need external engineering support — often companies whose internal teams are fully loaded with production maintenance and cannot absorb a new platform initiative. For Promwad, the value is a pre-qualified pipeline of prospects with verified technical alignment.
We analyze leading indicators: AIMS Alliance membership without corresponding ST 2110 products, chip vendor EOL timelines affecting existing product lines, job postings for FPGA or video processing roles that stay open 90+ days (indicating hiring difficulty), and trade show product announcements that reveal platform fragmentation.
The sweet spot is $5M-100M revenue broadcast equipment manufacturers with 20-200 employees. Large enough to fund an external engineering partnership, small enough that internal R&D bandwidth is genuinely constrained. These companies typically have 5-15 active product SKUs and are facing either a platform transition or a competitive threat from IP-native newcomers.
Yes. The SDI-to-IP transition and FPGA engineering needs are identical in professional AV — LED wall controllers, matrix switchers, AV-over-IP endpoints. Model T covers the full ProAV and broadcast equipment landscape.