Meeting Notes & Narrative: CinemaTech Systems

Date: [DD.MM.YYYY] Client: CinemaTech Systems Stakeholder: Sophia Mueller, VP Head of Center of Competence R&D Excellence Meeting Purpose: Present mini-offer (AutoTrack and TrustCore) and agree on pilot.

1. Company Profile (Context)

Brief reference for speaker

  • About Company: CinemaTech Systems — leader in high-end cinema & broadcast equipment. 100+ years of heritage, industry "Gold Standard". ~1,500 employees, ~$450M revenue. Specialization: cameras, lenses, stabilization systems, virtual production.
  • Strengths: Unmatched Dynamic Range (17 stops), best color science in industry, reliability and brand prestige, strong engineering team in optics and sensors.
  • Current Situation: Revenue stagnation, margin pressure. Lag in AI/ML (no autofocus, tracking), lack of cloud-native solutions, no recurring revenue model. Risk of losing share in growing segments (sports/virtual production).

2. Stakeholder Profile (Psychology)

How to talk to this person

  • Name: Sophia Mueller
  • Personality Type: Process-oriented leader, academic background (PhD Management Science)
  • What She Values: Structured frameworks, methodologies, measurable metrics (Time-to-Market reduction, cost efficiency). Processes > technologies. Managed risk through staged approach.
  • How to Sell:
    • Speak the language of processes and metrics, not technologies
    • Show ready collaboration frameworks
    • Demonstrate understanding of organizational challenges (R&D fragmentation, team coordination)
    • Come with structured approaches and governance models
    • Avoid technology jazz without business context

3. Narrative 1: AutoTrack

Script for main part of presentation (Slides 2-4)

3.1 The Hook (Opening)

"Sophia, we studied your situation and noticed an interesting gap: CinemaTech Systems sells the best cinema hardware in the world, but live broadcasters and rental houses lose money on operator fatigue. Meanwhile, no premium vendor combines your image quality with autonomous AI camera control."

3.2 The Problem & Vision

"Today the problem is that broadcasters depend on large operator teams who get tired during long broadcasts and make mistakes. CinemaTech Systems risks losing share in growing sports/virtual production segment if it doesn't add an intelligent layer.

But imagine an arena where autonomous CinemaTech Systems cameras catch the player themselves, know when to hand off the shot to a neighboring camera, and automatically pull focus/aperture. Data goes to the cloud, director sees system status in the app, and CinemaTech Systems gets monthly ARR for subscription and analytics."

3.3 The Solution (Metaphor)

"We propose not just a robot operator, but 'Autopilot and nervous system for CinemaTech Systems live cameras'. AutoTrack is an edge-AI and robotics system integrated with your cameras and lenses that autonomously tracks players/talent, manages pan/tilt/zoom/focus, coordinates multiple cameras, provides cloud analytics, and supports human-override."

3.4 The Proof

"We've done similar work for:

  • Autonomous Service Robot (Qualcomm RB3) — real-time navigation <100ms
  • 360° Truck Camera (ISO 26262 ASIL-B) — proven safety stack for video and motor control

This is not just technology — we have structured processes for AI/robotics integration with premium equipment."

3.5 The Ask (Proposal)

"First step is to launch a 6-month AutoTrack pilot on 2-3 arenas/studios. Investment €250-350K (hardware + AI + integration). Result: >95% tracking accuracy, <100ms latency, MVP readiness and confirmed references. This is a staged approach with managed risk through clear milestones."

4. Narrative 2: TrustCore

Script for second part (Slides 5-6)

4.1 The Context

"There's another opportunity that solves a critical industry problem. In the era of Deepfakes and AI generation, the concept 'seeing is believing' has disappeared. News agencies and courts cannot trust video files without proof."

4.2 The Solution

"Here we can offer TrustCore — 'digital notary inside the camera'. This is a hardware FPGA module with cryptography (C2PA), integrated into CinemaVision, which signs every frame 'from glass to glass'. Any modification in post-production breaks the digital signature — instant automatic verification."

4.3 The Value

"This will give you:

  • Protection of CinemaTech Systems brand as 'Gold Standard' of truth in cinema
  • Entry into Legal/News market (news agencies, courts, archives)
  • New monetization model through verification certificates
  • Competitive advantage — no one has made this a standard for Cinema/High-End Video yet"

5. Closing & Objections

Handling objections

  • Objection 1: "This is too risky / we're not ready for such changes" -> Answer: "We propose a staged approach: PoC → pilot → scaling. Managed risk through clear milestones and governance. Let's start small — 6-month pilot on 2-3 venues."
  • Objection 2: "We don't have resources for integration" -> Answer: "This is exactly what we offer — Engineering-as-a-Service. We take on integration, you get ready solution without diverting your R&D resources."
  • Objection 3: "How will this affect our processes?" -> Answer: "We bring ready collaboration frameworks. Integration into your existing workflows through structured processes. No 'big bang' changes — incremental approach with traceability."

Closing Question: "How much does this resonate with your plans for R&D acceleration and transition to recurring revenue model?"