Product Concept: CinemaTech Systems TrustCore

Date: 29.11.2025 Client: CinemaTech Systems Partner: Promwad Concept: "The Standard of Truth for Cinematic Video"

---

1. Executive Summary

In the era of Deepfakes and AI generation (Sora, Runway), the concept "seeing is believing" has disappeared. News agencies, courts, and archives require authenticity guarantees. Insight: CinemaTech Systems can become not just a creator of beautiful images, but a guarantor of visual truth. Solution — TrustCore: hardware FPGA module with cryptography (C2PA), integrated into CinemaVision, which signs every frame "from glass to glass". Benefit — protection of CinemaTech Systems brand as "Gold Standard", entry into Legal/News market, and new monetization model through verification certificates.

---

2. Context & Vision

2.1 The Problem (Why is this important?)

• Trust Crisis: Deepfakes become indistinguishable from reality. News agencies and courts cannot trust video files without proof.
• "Digital" Vulnerability: Trust chain breaks immediately after sensor signal output. Any file can be modified in post-production unnoticed.
• Standards Lag: Competitors already implement C2PA in photos, but in high-end video there's no unified "hardware" verification standard.
• Commoditization Risk: If CinemaTech Systems doesn't lead this standard, IT giants will, and cameras become just "sensors".

2.2 The Vision (Where are we going?)

Imagine a file from CinemaVision camera is accepted in court or on air without expertise, because it has "Green checkmark" CinemaTech Systems TrustCore. This is "Digital Negative 2.0" — immutable, verifiable, eternal. CinemaTech Systems becomes "Notary" of the visual world.

---

3. The Solution (Our Solution)

3.1 What is it?

Name: CinemaTech Systems TrustCore Metaphor: "Black box of truth inside the camera" Essence: Hardware module (FPGA + Secure Element), embedded in CinemaVision image processing pipeline, which hashes and cryptographically signs video stream and metadata in real-time according to C2PA standard (Coalition for Content Provenance and Authenticity).

3.2 Before vs. After

3.3 Key Features (MVP)

• Real-time C2PA Signing: Signing of each frame (or GOP) without delay (FPGA acceleration).
• Hardware Root of Trust: Private keys stored in non-extractable Secure Element (TPM), protected from physical breach.
• Tamper-Proof Metadata: GPS, time, lens and camera settings "welded" to video stream.
• Verification SDK: Open tool for editing software (NLE) and players, showing "Verified by CinemaTech Systems" status.

3.4 High-Level Architecture

graph LR
    subgraph CinemaVision Camera
        Sensor[Sensor] --> ISP[ISP / FPGA]
        ISP --> TrustCore[**TrustCore Module**<br/>FPGA + Secure Element]
        TrustCore -- Sign --> Media[Recording Media<br/>(Signed Raw Format)]
    end
    subgraph Post-Production
        Media --> NLE[Editing Software<br/>(Verify Signature)]
        NLE --> Viewer[End Viewer<br/>(Content Credentials)]
    end

---

4. Implementation Path (How We'll Do It)

Phase 1: Pilot (Proof of Concept)

• Goal: Implement C2PA signature on FPGA for 4K video stream.
• Scope: Dev-board (Xilinx/Lattice) with SHA-256 hashing and ECDSA signature implementation. Integration with test video stream.
• Deliverables: Demo stand: camera -> TrustCore -> player with "green checkmark".
• Timeline: 4-5 months (investment €150–200K).

Phase 2: Integration (MVP)

• Goal: Integration into CinemaVision 35 / Mini LF architecture.
• Scope: IP core development for CinemaTech Systems camera FPGA. Latency optimization. Raw format compatibility tests.
• Timeline: 9-12 months.

---

5. Business Case (Why This is Beneficial)

5.1 Market Analysis

• TAM (Total Addressable Market): Content Authenticity & Deepfake Detection market is estimated at $6.3B (2024) and growing 40%+ per year.
• SAM (Serviceable Addressable Market): News Agencies, Legal/Forensic video, High-end Documentary segment.
• Willingness to Pay: Court expertise of one video costs $3,000–$5,000. TrustCore module at $2,000–$3,000 pays back from one incident.

5.2 Business Model

• Hardware: Sale of TrustCore IP core license (or physical module for upgrade) — $1,500–$2,500 per camera.
• SaaS (Verification): Paid service for verification and key audit for large agencies (Enterprise Subscription).
• Competitive Edge: Competitors charge for license. CinemaTech Systems can make this a "Pro" level standard.

5.3 Competition

• Competitors: Implementing C2PA in photos and planning paid service for video.
• CinemaTech Systems Advantage: No one has made this a standard for Cinema/High-End Video yet. CinemaTech Systems can occupy this niche first.

---

6. Mapping to Mini-Offer (Meeting Narrative)

Slide 1: Problem

• "In the AI world, no one trusts video. Your content is at risk of discreditation."

Slide 2: Solution

• "CinemaTech Systems TrustCore is a digital notary inside your camera. 100% authenticity guarantee from photon to screen."

Slide 3: Why Promwad?

• "We have ready IP blocks for FPGA Security and IEC 62443 (Industrial Security) certification experience that competitors don't have."

Slide 4: Proposal

• "Let's do a PoC in 4 months: show working C2PA signature on FPGA for video stream."